Marketing and Sales Consultant Specialist in FMCG (Fast Moving Consumer Goods).
BRISBANE | SUNSHINE COAST | MELBOURNE | SYDNEY
Let us help you to get your new product successfully to market.
We specialise in consumer driven marketing and sales solutions. Identifying market opportunities, developing marketing and sales strategies, and planning for efficient implementation. We focus on a collaborative approach to business, where you can benefit from our knowledge and experience, in planning and managing all aspects of your marketing and sales activities.
Steven King
Innovation & Development Manager
Steven can help you with all your Marketing and Sales needs. Steven is Food Tech Solutions’ Senior Marketing and Sales Consultant, with over 25 years experience in FMCG Marketing and Sales, both domestically and through out Asia.
Having held both Marketing and Sales roles for a range of innovative companies, from large blue chip corporates to smaller family owned businesses, he understands the practicalities of developing and implementing cost-effective, workable solutions.
Steven can help you with all your marketing and sales requirements from new product development, and marketing plans through to getting your product on the retailer’s shelves.
Looking for Marketing and Sales capabilities to complement your NPD. Foodtech Solutions performs consultancy work Australia-wide, with close proximity to Sunshine Coast and Brisbane. Providing solutions to customers in Brisbane and Australia-wide is easily solved without the need to be in close proximity to the production location.
Experience
2018 to Current – Senior Marketing & Sales Consultant – Food Tech Solutions
2015 – 2018 Sales & Marketing Manager – AvoFresh – Australia, New Zealand, Singapore, Hong Kong, Thailand, Malaysia – NewFresh Foods
2000- 2015 Head of Sales Asia Pacific, National Business Manager – Australia, New Zealand, Japan, Hong Kong, Singapore – Botanical Food Company – Gourmet Garden
1996 – 2000 National Business Manager – PZ Cussons
1991 -1996 Promotions Manager, National Business Manager – Coca Cola Amatil, The Smiths Snackfood Company
1985 – 1991 Brand Manager Plumrose, Yoplait (NZ), Manager Food Service, Account Manager – EAC Plumrose, Yoplait
How we can help…
Packaging Design
The key to any successful product is having effective, creative packaging design. Communication from packaging is usually the last point of influence before purchase. So brand positioning and product benefits have to be presented in an efficient and appealing manner on pack. Food Tech Solutions can assist you with your packaging design from developing original creative concepts and branding, through to functionality that will best suit the sales channels you are targeting.
Preliminary Market Research
Studying the market and outlining potential for your products is an essential step in any successful launch. Food tech Solutions can assist with identifying competitor products, positioning gaps and opportunities that may or may not exist for your product. Who will be you primary consumers, customers and which are the best distribution channels? Food tech solutions can help you identify key target markets, channels, and scope the opportunities for you, before you make costly launch commitments.
Consumer Research
In depth testing of your product, and its market potential can be a daunting task. Food Tech solutions will manage the process for you from research brief preparation, methodology recommendations and research company selection, assignment, management and implementation.
Marketing & Sales Plans
Good marketing and sales planning helps your business clarify its objectives and strategies in a structured and systematic way. Food Tech Solutions can assist you in marketing and sales strategy development, objective setting and formulating an effective Marketing and Sales Plan that will help you clarify what business you are in where you want to be in the future and how you are going to get there.
Advertising & Promotion
There is a vast array of advertising and promotion activity that can help your brand drive awareness, trial and adoption. But what is right for your brand? Print advertising, online advertising, mail-out, giveaway, media release, event, website, blog/social media, public relations, or publications and catalogues?
Food Tech Solutions can help you to develop an effective and cost efficient Advertising and Promotion strategy for your brand.
Retailer Presentation – Domestic & International
Getting product on retailer’s shelves is becoming increasingly challenging. The highly competitive Fast Moving Consumer Goods market in particular demands a high level of professionalism and expertise in dealing with retailers and a thorough understanding of their product range criteria.
Food Tech Solutions experience working with Domestic Retailers can make sure your products are presented in the best possible light and managed efficiently and effectively for maximum growth.
Our expertise can assist your company with new line presentations, trading term negotiations, launch planning, category management, and promotional program management. As well as practical advise on opportunities and challenges associated with your products and specific retailers.
Email for more information
Call us and develop your marketing strategy now!